In January of 2019, I was invited to join Baruch College’s production of “Significant Other”, a student run show with a limited crew and not much beyond heart, ideas and a can-do attitude that drove the next few months of work. I began by reading the text, which was an incredible play by Josh Harmon, and I started to sketch logotypes. I wanted it to feel as frantic and unsure as it’s protagonist and the only way to get it right was by hand. I spent hours drawing logos, and trying to make something that felt unique. I had to find the feel of the show without yet knowing the cast, so for a few weeks I tried out different logos until I found the ones you see to the left.

After a lot of exploration, I decided on using balloons for the posters. The goal was to find something that is eye catching and simple. Without using images I wanted to convey the show’s message about feeling separate from the people around you and did it through color and blocking. The team loved the idea so I ran with it throughout the rest of the work.

Above you can see the final cast! We got so lucky with an amazing group of actors and I wanted to represent them in an unconventional way, so we assigned everybody a color and filtered their images though it. It helped give the headshots some life and feel at home with the rest of the colorful marketing for the show.

Instagram posts leading up to opening day.